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I'm a designer, digital marketer, and brand-safe AI specialist

James Cannella alongside Dr. Beibei Li and team from a graduate-level Machine Learning capstone course at Carnegie Mellon University
Me and team at Carnegie Mellon University (2018) presenting the final project for the ML capstone course I helped teach with Naseer Hashim, Singularity Healthcare, and The Atlantic Council

Designing better human experiences with some help from technology.

I’m an award-winning designer, marketer, and AI specialist with more than a decade of experience helping brands stand out and connect with their audiences. Over the years, I’ve led creative direction and AI-driven campaigns for Fortune 500 companies, worked with one of the largest healthcare networks in the U.S., oversaw creative direction for innovative AI health applications, and overseen multichannel campaigns for household brands like Kroger, Circle K, Persil, Duraflame, Dial Soap, Snuggle, and Universal Pictures’ Dolittle (here's some examples of the deliverables I created.)

I got my start at 18 when I founded Accendi, a handmade clothing brand that was featured in Urban Outfitters and sold in 24 countries. That early experience eventually led me to design for Grammy-nominated artists and industry leaders like Lyrical Lemonade, Lil Durk, King Louie, and Craig Xen.

As an undergraduate at Barrett, The Honors College at Arizona State University, I wrote a 120+ page honors thesis, Artificial Intelligence in Marketing, which accurately predicted many of the challenges businesses face with AI today and has since been cited in academic research.

In 2019, I worked on a project using AI to detect and mitigate disinformation, which was presented at renowened D.C. think tank The Atlantic Council, and co-supervised a Carnegie Mellon University graduate capstone at The Heinz College on Machine Learning to Counter the Weaponization of Social Media. That project resulted in a novel AI application with real-world potential for fighting misinformation, election interference, and deepfakes.

Today, I’m focused on building Paraplex Digital, an all-in-one AI marketing automation platform that gives businesses of any size access to the same enterprise-grade AI used by Fortune 500 brands.

My goal is simple: help brands move fast without “breaking things,” using AI in ways that are brand-safe, strategically sound, and actually effective.

Services

A full suite of design, digital marketing, AI and automation services.

Design

Website Design

UI/UX Design

Graphic Design

Brand Identity Development

Ad Creatives

Video & Motion Graphics

Marketing

Consulting

Digital Ad Campaigns

Marketing Strategy

Email Marketing Campaigns

Growth Marketing

SEO Audits & Strategy

Automation

AI Implementation

AI Strategy Consulting

Custom n8n Workflows

Omnichannel Automations

Content Creation Engines

Turnkey AI Solutions

HIGHLIGHTED CASE STUDIES

Over 10+ years helping clients solve tough problems with beautiful design, great marketing, and scalable AI solutions.

"James has the unique ability to understand creative direction and get a feel for how something should be designed very quickly, and the final product always exceeded expectations. James carries a high level of professionalism with him in all he does, and I’d recommend him for any team looking to up their game."

Steve Messa
COO, InfluenceLogic Agency

"James is extremely proficient and knowledgeable, and his work ethic is beyond measure. I highly recommend James, as he excels in digital marketing, creative, and everything in between as he has proven himself a valuable asset time & time again."

Ivan Abad
COO, Avintiv Media Agency

"The process was smooth and efficient. James handled all issues with ease, and made us feel comfortable throughout the entire process. The final product was beautiful, exactly what we needed it to be, informational and aesthetic."

Matthew Bolis
CEO, Bolis Media

"James proved to be an extremely driven and creative individual with an excellent eye for design and a willingness to assist in multiple facets. He was a great addition to the team and has all the tools to succeed wherever he goes next."

Bret Giles
Co-Founder, August United Agency

Omotive designAgency took the time to understand my industry. They knew what our visitors wanted, and they did an exceptional job to meet those needs. We've seen great improvements in impression and conversion after the redesign. I vouch for them!

A man wearing glasses and a white shirt.

Arifur Rahaman Naim

CEO at ReviewXpo

Was a pleasure working with Omotive on launching ExitStack.  They understood the vision and worked efficiently, with great communications, to execute it.  Looking forward to working with them again!

A man in a suit and tie wearing glasses.

Rahat Ahmed

CEO, Anchorless Bangladesh

Omotive designAgency took the time to understand my industry. They knew what our visitors wanted, and they did an exceptional job to meet those needs. We've seen great improvements in impression and conversion after the redesign. I vouch for them!

A man in a black shirt is smiling.

Nuseir Yassin

Founder & CEO at Nas Company

Omotive's expertise and attention to detail made the Mymanu Airbuds interface innovative and user-friendly. Their understanding of our vision and commitment to human-centered design exceeded our expectations. I highly recommend Omotive for their creativity, technical skill, and user-focused approach. We look forward to future collaborations.

A man in a blue jacket and white shirt.

Danny Manu

Founder & CEO, Mymanu

Mufidul is an exceptional product designer with passion to make something very unique. Through working with him we have developed a great friendship. He has a firm grasp for the vision of the project and will take the initiative to see it flourish. I am excited to continue working with him into the future!

A black man in a suit and tie.

Damien Harris

Enterprise Technology at Bloomberg L.P

Omotive has a very structured process for
UI/UX design. Their human centred design approach was the key for us to collaborate. They delivered on their promises very well and was very open to constructive feedback. Our redesign project came out according to our expectations and I would recommend them for any kind of web design project.

A man wearing glasses and a blue shirt.

Ishti Alam

Investments at Anchorless Bangladesh