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Persil

Marketing content creation as part of an ongoing relationship with August United, an influencer marketing agency.

Persil is a leading laundry detergent brand with a global audience of dedicated customers. August United, a marketing agency specializing in influencer marketing, has worked with Persil on key campaigns such as Super Bowl Ads, nationwide product rollouts, and more. I have had the pleasure of working on numerous projects for Persil on behalf of August United.

Open laptop displaying a city map with location tags and predictions symbolizing ZeroToOne's real-time predictive capabilities for Fortune 500 brands, accompanied below by panels highlighting features of the ZeroToOne.AI platform including precise predictions, seamless integration with platforms, over 2 billion daily predictions, and real-time action graph.

I've created dozens of pieces of content to boost Persil's social media engagement and actualize the full potential of the brand's digital marketing efforts across multiple channels. Shown above are a handful of the email newsletters that I designed for Persil.

Brand identity Bento Box grid collage featuring a smartwatch mockup with a time and dot chart, a digital ad display with 'ZeroToOne', a nighttime city street view with predicted visit data for Fortune 500 brands and other locations, an AI Enhanced Audience label, 89% predicted visit probability infographic gauge, brand collateral mockups in the form of two black company water bottles with 'ZeroToOne' branding, a billboard reading 'Supercharge your enterprise MarTech stack', ring chart graph showcasing the precise 92% prediction accuracy of the ZeroToOne AI platform, and a security shield icon with '500M+ Unique Anonymized Users'.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
Screens showing ProsperApp website URL bar, search result snippet, and a mobile app store page with daily money mindset quotes and personal finance tips.
Animated logo showing multicolored shapes forming a stylized 'P' and the text 'Prosper App' in a modern font on a light blue background.

From animated Instagram Stories to promote new product launches to on-brand Facebook posts that engage the brand's core target audience, my work has been published to all of Persil's official social media accounts.

Brand identity collage showcasing ZeroToOne AI branding elements, including website browser tab, app icon on smartphone, business card design mockups, a user silhouette with purchase probability stats, a behavioral model circle, and features like real-time predictions and AI targeting.
Black and white promotional page featuring text about managing reputations and guiding brands, a portrait of a woman named Natalie, and a TV screen in a dark room with white text.
Website header with JUMPSUIT logo and navigation links above a large screen displaying the text: Because we're more comfortable in a war room, than on our sofa watching Netflix.
Bento box grid of five UI screens displaying analytics: smartwatch showing daily orders chart; social media profile for ZeroToOne.AI; total visits heatmap for several months; ad conversions bar graph by day; peak times bubble chart from 11 AM to 2 PM.
“James proved to be an extremely driven and creative individual with an excellent eye for design and a willingness to assist in multiple facets. He was a great addition to the team and has all the tools to succeed wherever he goes next.”

‍

Bret Giles

Co-Founder, August United

Committee Member, Undergrad Honors Thesis

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