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Circle K

Digital ads and social media designs for Circle K on behalf of August United, an influencer marketing agency.

Circle K is an international chain of convenience stores with many locations across the United States. On behalf of August United, a digital marketing agency based in Arizona, I worked on a number of digital ad campaigns by designing static and video ads.

Open laptop displaying a city map with location tags and predictions symbolizing ZeroToOne's real-time predictive capabilities for Fortune 500 brands, accompanied below by panels highlighting features of the ZeroToOne.AI platform including precise predictions, seamless integration with platforms, over 2 billion daily predictions, and real-time action graph.

Easy Pay

Easy Pay is a rewards program offered by Circle K that gives members benefits and discounts every time they fuel up. As part of a digital ad campaign to increase sign ups into the Easy Pay program, I created static and video ads for Facebook, Instagram, and display banner ad formats.

Brand identity Bento Box grid collage featuring a smartwatch mockup with a time and dot chart, a digital ad display with 'ZeroToOne', a nighttime city street view with predicted visit data for Fortune 500 brands and other locations, an AI Enhanced Audience label, 89% predicted visit probability infographic gauge, brand collateral mockups in the form of two black company water bottles with 'ZeroToOne' branding, a billboard reading 'Supercharge your enterprise MarTech stack', ring chart graph showcasing the precise 92% prediction accuracy of the ZeroToOne AI platform, and a security shield icon with '500M+ Unique Anonymized Users'.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
Screens showing ProsperApp website URL bar, search result snippet, and a mobile app store page with daily money mindset quotes and personal finance tips.
Animated logo showing multicolored shapes forming a stylized 'P' and the text 'Prosper App' in a modern font on a light blue background.

Polar Pop

Polar Pop is one of Circle K's hallmark products. To boost in-store traffic, I helped create a mix of Facebook and Instagram ads showcasing the different flavor options and pricing for Polar Pop.

Brand identity collage showcasing ZeroToOne AI branding elements, including website browser tab, app icon on smartphone, business card design mockups, a user silhouette with purchase probability stats, a behavioral model circle, and features like real-time predictions and AI targeting.
Black and white promotional page featuring text about managing reputations and guiding brands, a portrait of a woman named Natalie, and a TV screen in a dark room with white text.
Website header with JUMPSUIT logo and navigation links above a large screen displaying the text: Because we're more comfortable in a war room, than on our sofa watching Netflix.

Simply Great Coffee

With the launch of their new line of freshly brewed coffees called Simply Great Coffee, Circle K turned to August United to launch digital ad campaigns that appropriately conveyed the new product's benefits and positioned it for success. I helped create a variety of static and video ads for Facebook and Instagram for this nationwide campaign.

Bento box grid of five UI screens displaying analytics: smartwatch showing daily orders chart; social media profile for ZeroToOne.AI; total visits heatmap for several months; ad conversions bar graph by day; peak times bubble chart from 11 AM to 2 PM.

Dolittle Flip and Find

As part of the promotional rollout for the new movie Dolittle starring Robert Downey Jr., Circle K ran a giveaway campaign involving an interactive game called Flip and Find. I created static and video ads for all platforms that were used to drive traffic to the game's landing page.

“James proved to be an extremely driven and creative individual with an excellent eye for design and a willingness to assist in multiple facets. He was a great addition to the team and has all the tools to succeed wherever he goes next.”

‍

Bret Giles

Co-Founder, August United

Committee Member, Undergrad Honors Thesis

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