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Building the creative & visual foundation for a rapidly growing enterprise AI marketing platform - turning a startup into a brand that Fortune 500 leaders instantly resonate with.
ZeroToOne.AI is an enterprise predictive marketing platform built for Fortune 500 brands. Shortly after the company's inception in late 2022, I joined to help define the company’s brand from the ground up. As Head of Creative and Brand Safety, I built the foundation of our visual identity, communication strategy, and creative infrastructure -translating our complex AI technology into experiences that executives and investors could instantly understand.
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ZeroToOne's core offering is our proprietary Large Behavioral Model (LBM), a state-of-the-art predictive AI model developed in collaboration with top researchers from Carnegie Mellon University. Our LBM is capable of predicting which customers are going to buy from any brand in any timeframe, from predicting who is going to visit a QSR tomorrow, to who will buy a new card next month. The result
I developed a strategic brand system that positioned ZeroToOne.AI as an enterprise-grade AI platform at the frontier of predictive marketing. While I did not design the logo itself, I established the broader identity system—color palette, typography, grid, and motion principles—that differentiates us from competitors and reflects our focus on innovation, intelligence, and trust.
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I designed and developed the company’s website end-to-end on Webflow, combining clear messaging with immersive design and flawless responsiveness. Every element—from typography to motion—was built to scale, enabling our team to rapidly deploy landing pages, marketing hubs, and funnel assets while maintaining visual and brand consistency.
To communicate the sophistication of our AI platform, I created interactive, narrative-driven demos that combine data storytelling with intuitive design. Using Mapbox, Deck.gl, and custom JavaScript, I built elegant geospatial visualizations that bring real behavioral data to life—transforming abstract machine learning models into tangible business insights. These demos became a core sales asset, used in client meetings and investor presentations to simplify and humanize our technology.
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I designed animations and motion graphics to visualize our AI infrastructure, onboarding workflows, and use cases across industries. Many of these visuals were featured in presentations shown at Cannes Lions in 2024 and 2025. I also directed the creative production of digital campaigns, ensuring every ad, video, and visual asset adhered to the high brand standards expected by our Fortune 500 clients.
I crafted executive-ready presentation decks and marketing collateral—business cards, one-pagers, HTML email templates, social assets, lead magnets, and branded stationery—establishing a unified, world-class design system across every touchpoint. Each asset was optimized for clarity, memorability, and conversion.
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For our B2B campaigns across LinkedIn, Meta, and X, I designed and optimized creative that captured attention while aligning with the refined aesthetic of our brand. My focus was on driving engagement and conversion while maintaining the visual polish required by our enterprise partners.
As the company scaled, I maintained creative oversight of all public-facing content, ensuring every asset—from ad creative to live client campaigns—met strict quality and brand compliance standards. This commitment to consistency has made ZeroToOne.AI’s brand recognizable, credible, and trusted across the enterprise marketing ecosystem.