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ProsperApp

Creating a design system and revamped UI for an app that sends daily curated quotes and knowledge about personal finance.

Brand Identity Development
UI/UX Design
Website Design and Development

ProsperApp is a mobile application that delivers daily curated quotes and knowledge about personal finance to bolster your money mindset. Prior to the official launch of ProsperApp, founder Maxine Ryan reached out to me for an overhaul of the brand’s visual identity, consisting of a new logo, design system, UI design, and landing page.

Open laptop displaying a city map with location tags and predictions symbolizing ZeroToOne's real-time predictive capabilities for Fortune 500 brands, accompanied below by panels highlighting features of the ZeroToOne.AI platform including precise predictions, seamless integration with platforms, over 2 billion daily predictions, and real-time action graph.
Website design and branding for MayaMD, an AI-powered healthcare platform. Design work for a health tech startup, including brand collateral mockups, homepage design mockup, microinteraction design in Webflow and more.

Following a soft launch of ProsperApp that featured a logo and UI design created by Maxine herself, we began the design process with some early user feedback which praised the app's minimalist style. Keeping that in mind, the goal was to hone in on a clean, distinct visual identity that spoke to the brand’s millennial target audience. The “sprout” icon from the original logo did an excellent job of expressing the core of what ProsperApp stands for: planting the seeds for personal growth through knowledge.

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Design showcase for the branding, web design, and UI/UX design done for AI telehealth platform MayaMD. Store sign mockup featuring custom logo design by award-winning designer James Cannella, brand collateral mockups including signs and billboards, custom flyer handout designs, and UI/UX design for an AI-powered healthcare mobile phone app.
Brand identity Bento Box grid collage featuring a smartwatch mockup with a time and dot chart, a digital ad display with 'ZeroToOne', a nighttime city street view with predicted visit data for Fortune 500 brands and other locations, an AI Enhanced Audience label, 89% predicted visit probability infographic gauge, brand collateral mockups in the form of two black company water bottles with 'ZeroToOne' branding, a billboard reading 'Supercharge your enterprise MarTech stack', ring chart graph showcasing the precise 92% prediction accuracy of the ZeroToOne AI platform, and a security shield icon with '500M+ Unique Anonymized Users'.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
Screens showing ProsperApp website URL bar, search result snippet, and a mobile app store page with daily money mindset quotes and personal finance tips.
Animated logo showing multicolored shapes forming a stylized 'P' and the text 'Prosper App' in a modern font on a light blue background.

Once we finalized the visual identity for the brand, it was time to apply it to a new landing page. The objective of the website was to showcase the app’s main selling points in an easy-to-digest, visually appealing manner. I achieved this by creating CSS-based animations and visual elements that show, not tell, the user what makes ProsperApp worth downloading.

Brand identity collage showcasing ZeroToOne AI branding elements, including website browser tab, app icon on smartphone, business card design mockups, a user silhouette with purchase probability stats, a behavioral model circle, and features like real-time predictions and AI targeting.
Black and white promotional page featuring text about managing reputations and guiding brands, a portrait of a woman named Natalie, and a TV screen in a dark room with white text.
Website header with JUMPSUIT logo and navigation links above a large screen displaying the text: Because we're more comfortable in a war room, than on our sofa watching Netflix.

The final part of the project consisted of a UI/UX design revamp. Throughout this process, I applied the new visual identity to the app and made improvements to the UX design, such as making it easier for users to explore content similar to the quote that they’re reading, like books, podcasts, tools, and more.

Bento box grid of five UI screens displaying analytics: smartwatch showing daily orders chart; social media profile for ZeroToOne.AI; total visits heatmap for several months; ad conversions bar graph by day; peak times bubble chart from 11 AM to 2 PM.

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