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JUMPSUIT

Designing and developing a captivating website for a newly-founded global PR and communications agency headed by top talent.

Designed and developed a sleek, mobile-responsive Webflow website for JUMPSUIT, a global PR agency founded by communications executive Natalie Cerny. The site features modern design, GSAP animations, and a flexible, client-first CMS built to scale with the brand.

Open laptop displaying a city map with location tags and predictions symbolizing ZeroToOne's real-time predictive capabilities for Fortune 500 brands, accompanied below by panels highlighting features of the ZeroToOne.AI platform including precise predictions, seamless integration with platforms, over 2 billion daily predictions, and real-time action graph.

Before launching publicly, global PR agency JUMPSUIT partnered with me to design a sleek, modern website that would establish their digital presence and brand credibility. Built on Webflow, the site blends clean editorial design with subtle GSAP animations, offering a dynamic yet refined user experience. The result is a scalable, client-friendly foundation that reflects JUMPSUIT’s global sophistication and forward-thinking ethos.

Brand identity Bento Box grid collage featuring a smartwatch mockup with a time and dot chart, a digital ad display with 'ZeroToOne', a nighttime city street view with predicted visit data for Fortune 500 brands and other locations, an AI Enhanced Audience label, 89% predicted visit probability infographic gauge, brand collateral mockups in the form of two black company water bottles with 'ZeroToOne' branding, a billboard reading 'Supercharge your enterprise MarTech stack', ring chart graph showcasing the precise 92% prediction accuracy of the ZeroToOne AI platform, and a security shield icon with '500M+ Unique Anonymized Users'.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
Screens showing ProsperApp website URL bar, search result snippet, and a mobile app store page with daily money mindset quotes and personal finance tips.
Animated logo showing multicolored shapes forming a stylized 'P' and the text 'Prosper App' in a modern font on a light blue background.

Approach

‍I designed a clean, modern, mobile-responsive site that embodies the sophistication and forward-thinking ethos of the JUMPSUIT brand. Every element of the layout and typography was carefully considered to reflect credibility, polish, and authority — essential qualities for a firm specializing in reputation management and strategic communications.

To elevate the user experience, I implemented subtle GSAP-powered animations, micro-interactions, and scroll-based effects that add motion and depth without distracting from the core message. These details bring the brand to life while maintaining a refined, editorial feel consistent with the agency’s clientele.

Brand identity collage showcasing ZeroToOne AI branding elements, including website browser tab, app icon on smartphone, business card design mockups, a user silhouette with purchase probability stats, a behavioral model circle, and features like real-time predictions and AI targeting.
Black and white promotional page featuring text about managing reputations and guiding brands, a portrait of a woman named Natalie, and a TV screen in a dark room with white text.
Website header with JUMPSUIT logo and navigation links above a large screen displaying the text: Because we're more comfortable in a war room, than on our sofa watching Netflix.

Development

‍The site was built on Webflow, providing a no-code, client-first foundation that allows JUMPSUIT to easily manage and scale their online presence. From adding new pages and updating copy to swapping out visuals as the company evolves, the Webflow CMS gives their team full control — removing the dependency on developers for everyday updates.

Bento box grid of five UI screens displaying analytics: smartwatch showing daily orders chart; social media profile for ZeroToOne.AI; total visits heatmap for several months; ad conversions bar graph by day; peak times bubble chart from 11 AM to 2 PM.

Result

‍The finished site captures JUMPSUIT’s mission: bold yet minimal, professional yet dynamic. It stands as a launchpad for the brand’s next chapter, reflecting both the agency’s global perspective and its founder’s two decades of communications expertise.

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